Insights
Notes from the inbox.
Practical Klaviyo playbooks on flows, segmentation, deliverability and campaign planning.
Oct 5, 2026
My BFCM checklist for Klaviyo — start six weeks out
Black Friday is won in October. A week-by-week checklist for warm-up, list growth, campaign planning and flow updates.
CampaignsBFCM7 min read
Sep 18, 2026
The 5-email welcome series that sells without discounting
Your welcome series is the most-read email you'll ever send. Here's the structure I use to turn new subscribers into first-time buyers.
FlowsWelcome series6 min read
Aug 2, 2026
Three Klaviyo segments every store should build today
Stop sending every campaign to your full list. These three segments improve deliverability and revenue per send almost immediately.
SegmentationDeliverability4 min read