August 2, 2026 · 4 min read

Three Klaviyo segments every store should build today

Stop sending every campaign to your full list. These three segments improve deliverability and revenue per send almost immediately.

Sending every campaign to everyone is the fastest way to end up in the spam folder. Start with these three segments.

1. Engaged 90 days

Profiles who opened or clicked an email, or placed an order, in the last 90 days. This should be your default campaign audience.

Customers with three or more orders, or a high predicted lifetime value. Give them early access and exclusive content — not just bigger discounts.

Past purchasers who haven't ordered in longer than their usual purchase cycle. Feed them into a win-back flow before they lapse entirely.

Tip: review segment sizes monthly. A shrinking engaged segment is an early warning sign that content or deliverability needs attention.

Want this set up in your account?

I'll audit your Klaviyo and send you a prioritised list of quick wins.