About
Hi, I'm Prokash.
I'm a Klaviyo specialist focused on one thing: helping ecommerce brands earn more from the customers they already have. I've spent years inside Klaviyo accounts of every size — from first-time founders to eight-figure stores.
My work blends strategy with hands-on execution. I plan the customer journey, write the copy, build the flows and templates, and keep testing until the numbers move. No bloated decks — just a system that works.
Principles
01
Revenue first
Every recommendation is ranked by its impact on revenue and retention — not by how impressive it looks.
02
Subscriber respect
Fewer, better messages to the right people. Healthy lists outperform big lists.
03
Built to hand over
Clean naming, documentation and walkthroughs so your team owns the system.
Experience
2022 — Present
Klaviyo Email & SMS Consultant
Independent · Remote
Partnering with Shopify and DTC brands across beauty, apparel, home and wellness to build Klaviyo programs that drive repeat revenue.
- Audited and rebuilt 120+ Klaviyo accounts for brands in North America, Europe and Australia.
- Designed lifecycle flow systems, campaign calendars and reusable template libraries.
- Led BFCM planning and execution for brands of every size.
2020 — 2022
Email Marketing Specialist
Ecommerce Growth Agency · Remote
Managed email and SMS programs for a portfolio of ecommerce clients, from strategy and copywriting to build and reporting.
- Built and maintained flows and weekly campaigns for 15+ client accounts.
- Introduced a QA checklist that reduced campaign errors across the team.
Certifications & education
Klaviyo Academy
Klaviyo Product Certification · Klaviyo SMS Certification
2021
University
Bachelor's degree — Business & Marketing
2016 — 2020