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Fieldwork Nutrition · Health & Supplements · 5 weeks
Lifting subscription retention for a supplements brand
Klaviyo and Recharge integrated into a retention system that reduced churn and turned one-time buyers into subscribers.
-24%
Subscription churn
+41%
One-time to subscriber conversion
2.3x
Repeat purchase rate
The challenge
Most customers bought once and never came back, and subscribers cancelled within three months. The brand's Klaviyo and Recharge data weren't connected, so messaging couldn't respond to subscription events.
What I did
- Connected Recharge events to Klaviyo to trigger flows on upcoming charges, skips and cancellations.
- Built an education-led post-purchase series explaining how and when to take each product.
- Launched a cancellation save flow with pause and swap options instead of only discounts.
- Used predictive next-order dates to time replenishment nudges for one-time buyers.
The results
Churn fell by nearly a quarter and far more one-time customers converted to subscriptions — with fewer discounts than before.